The new owners of El JeBowl are sparing nothing in their quest to score a strike with young adults in the mid valley.
Craig Spivey and Tom Weber, partners in Bowlounge in Dallas, purchased the bowling business in El Jebel on Aug. 15. They bought the bowling alley from the Stecklein family, which started it in 1992. The building is owned and leased by the Crawford family, longtime owners of El Jebel property.
El JeBowl is closed for renovations but will reopen to the public in mid-September as Bowlounge, according to Spivey. It will open for league play later in the month.